Nowadays, it is just a matter of seconds to connect with people globally. Earlier, social networking sites were just a platform to connect with individuals, but now it's the latest trend of using social networking sites for brand promotion. Social networks affect the purchase decision-making process of consumers which makes a difference in the branding and marketing strategies.
There is no doubt that social networking sites are useful for marketers to increase brand awareness. Social media marketing makes it easy for businesses to get the relevant audience for their brand. There are plenty of organizations promoting social media marketing and helping businesses to grow rapidly; Ahimsa India is one of the organizations providing the best possible branding solutions to the MSMEs through digital advertising and marketing.
21 TOP SOCIAL MEDIA SITES TO CONSIDER FOR THE BRAND
There are a number of social media sites available for brand promotion, but the top sites or most relevant sites for brand awareness are listed below.
Facebook is an American social networking platform founded by Mark Zuckerberg. It has 2.70 billion monthly active users (MAUs) as of 31 June 2020 and is available in 111 languages. It is the first most popular social media platform. There are more than 60 million active business pages promoting their brand. There are more than 3 million advertisers advertising on Facebook, with more than 70% outside of the US. It's quite easy to get started with Facebook, and moreover, it's just a matter of seconds to connect with people all over the world.
Youtube is an American online video-sharing platform. Youtube makes it so easy for content creators to share their content with a large audience. Youtube has 2 billion users worldwide. It's the second most popular social media platform. Youtube manages to hold its dominant place in the industry because of how accessible it is. Sixty-two percent of businesses use youtube as a channel to post video content.
WhatsApp is an American freeware, cross-platform messaging, and voice-over IP service owned by Facebook. More than 5 million businesses are using WhatsApp business. There are 2 billion monthly active users of WhatsApp. It is available in over 180 countries all around the world in 60 different languages. It has more than 5 million business users.
Messenger is an American messaging app and platform developed by Facebook. There are 1.3 billion messenger users globally, and it is expected to grow up to 2.4 billion users by 2021. More than 20 billion messages are exchanged between businesses and users monthly on Facebook messenger. There are more than 3 lakh active bots on messenger. It helps to simplify customer acquisition by providing a direct, conversational way for people to take action.
WeChat is more than a messaging and social media app; it is a lifestyle for over 1.17 billion users across the world. It's a Chinese, multipurpose messaging, social media, and mobile payment app. Businesses can set up three types of accounts on WeChat - subscription accounts, service accounts, and enterprise accounts. There are more than 2.5 million business users on WeChat.
Instagram is an American photo and video-sharing social networking service owned by Facebook. There are over 1 billion monthly active users on Instagram and 500 million daily Instagram story users. 200 million+ Instagrammers visit at least one business profile daily, and 1/3 of the most viewed stories are from businesses. Instagram's potential advertising reach is 928 million users. IGTV app has 7 million installs worldwide.
QQ is an instant messaging software service and web portal developed by the Chinese tech giant Tencent. QQ became the best instant messenger in China, killing ICQ and MSN messenger. There are 861 million monthly active users on QQ worldwide.
Tumblr is a blogging and social media tool that allows users to publish short blog posts. Tumblr has over 400+ million users. Tumblr is the best place for creators to find an audience for their content. Tumblr has a total of over 452 million blogs. It is one of the best platforms for brand promotion.
Qzone is a social networking website in China created by Tencent. It has 600 million monthly active users. Users can create up to 1000 albums, and each album can hold 10000 photos. It helps users to keep in touch with individuals globally.
10. TIK TOK
Tik Tok is a social media platform used to make short videos that have a duration of 3 to 60 seconds. It is introduced by ByteDance. There are 850 million monthly active users on Tik Tok. TikTok is available in over 150 countries, has over 1 billion users. It is available in over 150 countries in 39 languages all around the world. It is quite an interesting platform to promote a brand and advertise.
Twitter is an American microblogging and social networking service on which users post and interact with messages. Using paid ads is a great way in reaching to the audience or promoting the brand. Users here can share their opinions, news, and memes. It is one of the best platforms for brand promotion as it allows users to share their feelings about the brand easily, and that makes it easy for marketers to know about their brand.
Reddit is an American social news aggregation, web content rating, and discussion website. Registered members submit content to the site and are rated by the other members. It has more than 430 million monthly active users all over the world. This massive growth has led Reddit to leapfrog other social media sites like Twitter and Pinterest in terms of monthly active users. There are currently more than 130,000 active communities on the platform.
13. BAIDU TIEBA
Baidu Tieba is the most used Chinese communication platform. It has around 300 million monthly active users all around the world. Users can interact with individual Tiebas based on their interests, and it can be a cost-effective way for new businesses to get started in the Chinese market.
LinkedIn is an American business and employment-oriented online service. Its main purpose is to provide a platform for professionals to find or give employment opportunities. 50% of internet users with a college degree or higher degree use LinkedIn and seek job opportunities. It is the world's largest professional network with around 720+ million users all over the world (in around 200 countries). It has 260 million monthly active users. It provides a platform for businesses to connect with professionals in the market.
Viber is a cross-platform voice-over IP and instant messaging software application operated by a Japanese multinational company. Viber offers users a lot more than WhatsApp does. It is a clear winner when it comes to the features. There are over 1.17 billion registered users all over the world and 260+ million monthly active users. It provides a platform for businesses to allow live chat, receive messages and conduct surveys for customer engagement.
Snapchat is a social media platform that allows users to chat and share photographs and videos for a short period of time. It has over 101 million recorded users all over the world. It is one of the most used social media platforms with 360 million active users. With a Snapchat business account, specific filters can be set in order to increase the reach of a brand or the target audience. It is one of the most trending apps.
Pinterest is an American image sharing and social media platform. It enables the users to save and discover information on the World Wide Web. It is in the form of pinboards. It has over 442 million monthly active users all over the world. Although it is now just limited to a specific audience, it can be advantageous for businesses if it is used with the right strategy. It is worth joining.
The line is a freeware app for instant communication on electronic devices. The app is used for sharing text, images, video, audio, and video conferences. It has reported around 218 million monthly active users worldwide. The app is apt for businesses to communicate with the audience and increase the reach of their brand. LINE Pay for in-app purchasing has also been launched recently.
Telegram is a cross-platform cloud-based instant messaging, video calling, and VoIP service and is currently based in Dubai. It has 400 million monthly active users worldwide. Telegram Bots can be used for human support by connecting them to a CRM or messaging platform. It's much more than a messaging service; businesses can use this platform to communicate and leverage their audience.
It is a blogging platform to read articles online or on the internet.
If it's about the writing platform, it is one of the most appropriate platforms to be used. It's simple and easy to use. A writer or an individual can produce a new story in just a couple of minutes through this app. It has 85 to 100 million monthly active users all across the world. It is an open space for readers and writers. It is also long-form content, unlike Twitter or any other app.
Discord is the easiest way to talk over voice, video, and text and stay close with your friends and communities. It has over 250 million registered users, 100 million monthly active users, and 25 billion messages per month all across the world. It is easy to use, and moreover, it is for free. The main feature of this platform is that it supports multiple text and audio channels and thus, allows users to split conversations.
Social media earlier was just a platform to connect with people worldwide, but as time is passing by, people or users are using or exploring the sites for their brand promotion as well. Not only this but also they are taking full advantage of such sites and are adopting multiple strategies to grow their business rapidly and are gathering a relevant audience for their brand. There are a number of social networking sites that can be used for brand promotion other than these.