Video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. Marketers are now using videos as a marketing tool to market their products or services to their target audience. The idea is to keep the audience engaged with the brand in a simple and easy way.
According to Hubspot, including video on a landing page can increase conversions by 80%. Videos build trust and credibility and encourage social share. Video marketing can give a huge return on investment through many channels. It provides an effective way for businesses to boost the number of likes, shares, and engagement. The video content is more likely to make the visitors fall for your brand or product.
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A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More
How to create the content?
What to create?
How to make it more effective?
In this blog, you will get all your answers; we provide you with a complete guide on creating epic content for various social media platforms that will make your business effective, efficient, and profitable.
Facebook has over 2.5 billion users. You can have a billion potential users with the platform. The platform users are increasing day by day, which makes it a most dominant social media platform. It is estimated that 500 million people watch videos on Facebook daily, which means 100 million hours. The videos in the square frame, i.e., 1:1 ratio, are subjected to engage more users than others. A headline is a way to the video. It's important to create a catchy and attractive headline and create epic video content that will restrict users to scroll down. You must add captions to your videos and create extraordinary content for your video for its initial 5 seconds. The recommended resolution is 720p to 1080p.
Snapchat is a fun way to attract relevant customers and to get new followers to your brand. It provides a platform to have a personal connection or communication with your follower. Snapchat users watch 10 billion videos per day. There is a saying - first impression is the last impression. Your first snap plays a vital role in engaging the audience, and it is the one that everyone sees. It should be attractive, stunning, and epic. As neither you nor the audience knows you, it's always better to add a text or message in the snap. This will leave a positive impact on your brand on the audience. The snap should always be mutually beneficial; it should be either entertaining or knowledgeable or both. It is recommended to record in a vertical format.
Twitter provides a platform for people to build a network with experts. It has over 300 million monthly active users. It is estimated that around 82% of users prefer to watch twitter videos. The videos shared here should connect the audience; for this, you can share your personal videos or the videos that will bring the audience's interest. Twitter grants a limited time (140 seconds) for your video so, it needs to be precise and entertaining. Entertaining videos have a 15% more chance to be shared by the audience.
YouTube is a video-sharing platform that has over 2 billion logged-in monthly users. YouTube is the world's largest video search engine. The videos that are shared on YouTube are searchable on Google by the users. You can add subtitles to your video and create an extraordinary starting of the video to boost the audience. The headline should be catchy, short, attractive, and descriptive. Add captions to the videos this will boost the viewers up to 40%. The use of robust video subscriptions is recommended.
Instagram is an image, video or content sharing platform that has over 1 billion monthly active users. Facebook owns the platform. Instagram makes it easy for businesses to engage relevant customers. Instagram provides various formats for video sharing, the best suitable format is square (1:1). Use hashtags, the most prominent way to get more followers and create an attractive profile. Instagram stories are an effective and efficient way to bring followers and likes. Sharing multiple videos as multiple stories will be more profitable. Also, you should share the things that will connect you with the audience, like personal pictures, storytelling, behind the scenes, etc. Such little things, if taken care will make your business more profitable.
This was the complete guide on creating epic content for various social media platforms. You can make a checklist of the things mentioned above and make your business competitive. Give a neck-to-neck competition to your competitor and make your profit. You can check the best free video editing software for creating and editing video marketing content. With these marketing strategies, you will be a step ahead in the cutthroat competition.