What is CRM?
CRM is short for Customer Relationship Management. It is a process or strategy of managing a business's or company's interactions with existing as well as past and potential customers. The system is mainly adopted to grow and to improve the profitability of the business. The CRM tools grant the users to store customer's contact details, information and behavior, product data, track customer interactions and share the collected useful information or data with the different departments for internal use. Ahimsa India is one of the organizations providing the best possible branding solutions to the MSMEs through digital advertising and marketing. It helps the small businesses in their overall development and organizes seminars, webinars and also provides informative blogs.
Best CRM Apps
CRM integrates the information from various groups and provide it to the needy, enhance centralization, improves the effectiveness of business, simplify marketing and targeting, helps in providing better customer service, lowers overall daily costs, optimize customer communications, shorten the sales cycle, automate tasks, improve customer satisfaction and helps the business to understand the needs of customers. There are plenty of CRM tools, but the top 5 apps are listed below.
HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. It offers great support in all the possible ways to the marketers. Its key features are - social management, website integration, communication tracking, email marketing, automated email responses, dynamic content, optimization, marketing lead database, data quality management, segmentation, lead nurturing, basic reporting, and web analytics. Its pricing is as follows :
Starter: $50 per month
Professional: $800 per month
Enterprise : $3,200 per month.
Over 50 million users trust Zoho worldwide. Zoho is a cloud-based integrated platform that is designed to help the business in maximizing sales with key features such as automation, multi-channel communication, and more. Zoho helps marketers to get engaged with their customers via channels like email, call, social media, live chat, survey, etc. It includes the ability to customize, automate a process, grant access to select data, allows to complete the task quickly. Its pricing is as follows :
Free: up to 3 users
Standard: $12 per month per user
Professional: $20 per month per user
Enterprise: $35 per month per user
Ultimate: $45 per month per user
Agile is software that helps automate your sales, marketing, and service on one platform at an affordable price. It provides easy implementation and great support, avoids data leaks, and enables consistent messaging. Users can enjoy one-click calling, voice mail automation, two-way mail, telephony, help desk, modern interface, grants the business to deal in multiple languages and currencies, publishing and editing content, online calendar, and automate scheduling. It provides the features like output document generation, customization, mobile user support, integration, reporting, and dashboards. Its pricing is as follows :
Starter: $8.99 per month
Regular: $29.99 per month
Enterprise: $47.99 per month
Apptivo is software that grants the business to capture all the information needed to complete a sale and develop a relationship. It is a cloud-based software that is suitable for all sizes of business. It provides features like customize apps, conversion, management, integration, sales tracking, and boosts customer relationships. It allows the administrators to customize branding and grants the users to automate a process. It allows the users to create a template to generate documents in various formats. Its pricing is as follows :
Ultimate: $25 per month per user.
Over 5 million businesses are working from the platform in over 186 countries. Bitrix24 is a software that can be supported in smartphones and provides email marketing for free. It includes features such as tracking interaction with customers, reports and sales funnels, CRM dashboards, customizable fields, invoices, open channels, emails and calls to clients, marketing automation, and integration with apps and websites. It aims at managing the complete business online. Its pricing is as follows :
Special Plans -
Start+ : $24/month for 2 users
CRM+ : $69/month for 6 users
Project+ : $69/month for 24 users
Business Plans -
Standard : $99/month
Professional : $199/month
CRMs are the software that helps in boosting the performance of a business and increases profitability. The tools are sales-focused. It can help by synchronizing customer communications among business units. It mainly acts as a system of record for contacts and accounts throughout the customer life cycle. It helps the business or companies to track, automate, analyze and optimize customer interactions. As today's generation is more into digital platforms for any type of business, these tools can play a vital role in enhancing the overall performance of their business and boosting the reach.