Know What's Working on Social Media: 27 Paid and Free Social Media Analytics Tools

What are Analytics tools, and what do they do?

Over 3.6 billion people are using social media platforms worldwide, and it is projected that the number will increase up to 4.41 billion in 2025. People are not only doing business and promoting their brands on social media but are also sharing their daily activities with each other.

Social media sites are becoming more and more popular these days, and people are indulging here on a daily basis. They share their daily activities, promote their brand, write content, share photos, videos, and what not? Everyone wants to earn a name, fame, and get famous with social media. Here comes the role of social media analytics tools.

Social media analytics tools are the evaluator tools. These tools evaluate the data on social media sites to make business decisions. The analytics tools evaluate the blogs, content, and everything shared on the social media sites and make it easy for the users to make the decision ahead. Ahimsa India works for the development of businesses of all sizes by providing strategies and conducting or hosting webinars and seminars, providing the tips to develop and grow rapidly.

There are several social media analytics tools, but the most popular paid and free 27 social media analytics tools are listed below.

1. Sprout Social

With social sprouts, users can save time and gain greater insight into social media performance. It provides 30 days free trial, and its pricing starts at $99 per month per user. It provides social analytics for Twitter, Instagram, Facebook, and LinkedIn. With sprout, social users can make reports and track growth, reach, engagement, impressions, and more. It is recommendable for all sizes of business. The platform is reliable for publishing and monitoring content across multiple social networks.

2. Quintly

The tool is recommendable to track, benchmark, and compare various social media platforms. All data can be stored in one place, which makes it easy to manage things. It is customizable and has pre-made dashboards and hundreds of social media metrics; the users can also build their own metrics. Users can adapt and manage it as per their needs. It includes the features such as exporting, sharing, and reporting. The tool is available for free with limited features, and its pricing starts at $129 per month per user. The tool is suitable for all sizes of enterprises.

3. Cyfe

The platform is for building a real-time business dashboard. The tool manages the social media accounts by monitoring everything. It has the features such as prebuilt widgets, custom data sources, real-time reports, historical data, data exports, and many more. The tool is available for free, and the minimum price of the plan starts at $29 per month per user. The tool is suitable and effective for all sizes of enterprises.

4. Union Metrics

Union Metrics is a valuable tool to evaluate social media campaigns. It is available for free with limited data and reports on one query at a time. With subscription is allows to monitor all the campaigns and accounts across social media (Twitter, Facebook, and Instagram). The monthly subscription is available for $99 per user.

5. Google Analytics

Google Analytics is the most widely used web analytics that tracks and reports website traffic. Goals may include sales, lead generation, viewing a specific page, or downloading a particular file. It has been upgraded with new features such as smarter insights to identify trends, integration with google ads, data controls, and customer-centric data measurement.

6. Audiense

Audiense is a marketing platform for Twitter that can identify Twitter influencers, monitor hashtags, keywords, and research. Users can discover the best time to tweet, integrate with the buffer app and Hootsuite. It provides competitive analysis. It typically has medium and large size enterprises as its users. It supports the English and Spanish language. Its pricing starts from $ 31.15 per month per user.

7. Likealyzer

Likealyzer is a tool to analyze the Facebook page for free. It provides competitive analysis and grades the Facebook page and thus, encourages the users to improve and perform better. It provides reliable and understandable analyzed data in few minutes. It is easy to use. It can only analyze the Facebook page and is not recommendable for other social media platforms. It is free to use.

8. Keyhole

Keyhole provides tracking for Instagram, Facebook, and Twitter. Its main features are hashtags and keyword analytics, social account analytics, historical data reports, influencer marketing, Facebook, Twitter, and Instagram analytics. It has various price ranges, starting from $149 per month (billed annually) for professionals to $899 per month (billed annually) for agencies. Its free trial is also available for users. It is valuable as it can manage client campaigns with ease, identify and engage leading influencers, keep tabs on the competition, and understands the competitive strategies.

9. Followerwonk

Followerwonk is a valuable tool to grow the social graph. It's a free trial available, and the price for the target is $29 per month per user and for multitasking is $79 per month per user. It allows the users to sort their followers, view social authority rankings, see followers and their locations, maximize time to tweet, know when followers are active, and see what tweets engage. It also provides visualization of lost and gained followers.

10. Rival IQ

Rival IQ analyses the social media accounts and prepares report that gives the users a quick and simple overview of brand's social success. With this, users or marketers can make better decisions. It includes features such as Facebook insights reporting, Twitter mentions tracking, hashtags analysis, scheduled exports, Facebook ads analytics, API access, custom branded reports. Its pricing starts at $299 per month per user. The tool is effective in increasing social engagement to track the competition and discover new content ideas.

11. Socialbakers

Socialbakers is a social media and marketing analytics providing user-friendly and high visual reports. With social bakers the users can monitor their performance and activities and, moreover, can gain insights into social media strategy. The best thing about this tool is that it gives competitive ad insights and data integration. Its pricing starts at $20 per month per user. A free trial is also available.

12. Tailwind

Tailwind is a valuable tool that gives solutions to the users on social media platforms like Pinterest and Instagram. It has the features such as managing content, auto-publishing, brand tracking, engagement of customers, multi-user collaboration, multi-account management, posts scheduling, monitoring, and multi-account management. Its free trial is available, and pricing starts at $9.99 per month per user. It can also analyze keywords and hashtags and includes invoice billing.

13. Agorapulse

Agorapulse is a tool that manages social media by creating insightful reports and can be integrated with Facebook, Twitter, Instagram, Linked In, and YouTube. Its top features include - comparing pages with competitors, measuring post-performance, scheduling posts, tracking reach, activity tracking, benchmarking, calendar, communication and content management, trend analysis, video support, multi-channel marketing, inbox management, and user management. Its pricing starts at $99 per month per user.

14. Hootsuite

Hootsuite is the best social media management tool for creating and managing business campaigns. It is the leading social media dashboard that supports network integrations for Twitter, Facebook, Instagram, Linked In, and YouTube. The tool allows the users to create, schedule, plan, publish, monitor, and engage with their audience from anywhere at any time. The tool is the world's most widely used social media management platform. Its key features include automatic scheduling, social media monitoring, performance reporting, basic task management, and more.

15. Oktopost

Oktopost is a popular and suitable social media marketing analytic tool for businesses of all sizes. Its key features include - automated publishing, content management, competitor monitoring, customizable reports, tracking, and more. It's a B2B social media marketing platform. The tool allows the users to complete the tasks quickly with ease.

16. Brandmentions

Brandmentions is a branding and research monitoring tool and gives the right data to their client. Unlike other tools, it can quickly search any term without attaching it to the project. The tool finds the mentions of a brand and also determines whether the mentions are positive, negative or neutral. Its key features include - social management, sentiment scoring, influencer identification, social reporting, and social listening. Its pricing starts at $ 49 per month per user, and a free trial is also available.

17. Meltwater

The tool is valuable to monitor the user's social media platforms. Its key features include - unified inbox, post scheduling, influencer search, coverage by location, gauge sentiment, one-click visibility, trending themes, consolidated search, media exposure measurement, competitor comparison. It can monitor branding and competition. Users can make their own dashboard to measure success rates. The tool is web-based. A free trial is also available.

18. Netbase

Net base is a market intelligence platform that helps users in understanding the competitive market. Its key features include - measurement of campaigns, brands, and products for quantitative metrics, sentiment scoring, competitor analysis, follower analysis, content engagement analysis, paid campaign tracking, attribution, report customizability, report exporting. It allows the users to use the platform in different languages. APIs enable integration of data, logic, objects, etc. It's easy to use and set up.

19. Social studio

Social Studio is a platform that helps users to administer their marketing strategy across social media. It helps in improving overall interaction by harnessing social conversations. The tool is priced by a quote. It enables global collaboration and optimizes social and marketing monitoring. Its key features include - social media engagement, market intelligence, campaign feedback, reporting, customizable dashboards, topic profile, machine learning, sentiment analysis, image recognition, real discussion, user and team workspaces, single customer view, post priority, brand sentiment, automatic routine, and customer activity.

20. Brand24

Brand24 is a social media management platform that is reliable and easy to use. Its pricing starts at $49 per month per user. Marketers can understand their customers even more and engage them online. Brand24 collects data from Facebook, Twitter, Instagram, Youtube, blogs, message boards, reviews, and more. Its key features include - online monitoring, advanced analytics, integration with Slack, third-party integration, collaboration, behavior tracking, mentions, and more.

21. Brandwatch

Brandwatch helps the users to draw relevant business insights with the features such as multilingual coverage, search operators, workflow, unlimited users, innovation, twitter insights, sentiment analysis, customizable dashboard, integration, bulk action, exportable data, historical data, topic clouds, one-click response, multiple setups, flexible displays and more.


Falcon is a social media marketing platform that listens, engages, publishes, advertises, measures, and builds stronger connections with the customers. Falcon is effective and suitable for businesses to adapt as it provides a real-time chat and a host of advisory services. It tracks content performance, and users can get a social inbox for all their networks. It's easy to manage channels, teams, workflows, and campaigns with Falcon.

23. Viralwoot

Virawoot is a social media marketing and analytic tool for Pinterest. The tool is used by the individual and businesses all over the world. Its pricing starts at $10 per month per user. It makes it easy for businesses to schedule their posts and manage their social media accounts. The tool is limited to 3 social media accounts. It is much more suitable for freelancing customers. Its key features include - bulk editor, social media promotion, content manager, influencer manager, scheduled posts, and more.

24. Mentions

Mentions is the social media analytic platform that caters to both enterprise and clients. Its key features include - competitive analysis, social media management, custom insights, automated reports. The tool has the power to control the damage. Mentions have over 750k customers and have delivered over 12 billion mentions.

25. Snaplytics

Snaplytics is a social media marketing platform or analytic for measuring management with Snapchat and Instagram. It analysis the competition and helps the users to make better decisions to make their business successful. It publishes content to the story feeds from the browser. Its key features include - analytics, automated publishing, multi-account management, post scheduling, scheduled publishing, story monitoring, and user-generated content.

26. Social report

Social report is a platform that has the capability to track multiple social channels and have access to other networks. It is one of the fastest-growing social media analytic. Its key features include - sophisticated analytics, social media posting, social media monitoring, intelligent social automation, manage teams and customers, and 24×7 live support.

27. Tapinfluence

Tapinfluence is an influencer marketing platform with over 50000 opt-in influencers. Its key features include - audience intelligence, performance data, scheduling, tracking, real-time, content creation, benchmarks, and more. Its automation is quite easy and gives hardcore analytic. Campaigns with multiple assignments can be tracked.


Social media analytics tools evaluate the performance of the brand and prepare a relevant report that helps the marketers, agencies, individuals, and businesses to make better decisions for their brands. There are several analytics tools for social media that make it easy to understand the strategy of the competition and thus, helps the marketers. Social media analytics tools are available for free and can be used with a paid plan.

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