What are Analytics tools, and what do they do?
Over 3.6 billion people are using social media platforms worldwide, and it is projected that the number will increase up to 4.41 billion in 2025. People are not only doing business and promoting their brands on social media but are also sharing their daily activities with each other.
Social media sites are becoming more and more popular these days, and people are indulging here on a daily basis. They share their daily activities, promote their brand, write content, share photos, videos, and what not? Everyone wants to earn a name, fame, and get famous with social media. Here comes the role of social media analytics tools.
Social media analytics tools are the evaluator tools. These tools evaluate the data on social media sites to make business decisions. The analytics tools evaluate the blogs, content, and everything shared on the social media sites and make it easy for the users to make the decision ahead. Ahimsa India works for the development of businesses of all sizes by providing strategies and conducting or hosting webinars and seminars, providing the tips to develop and grow rapidly.
There are several social media analytics tools, but the most popular paid and free 27 social media analytics tools are listed below.
1. Sprout Social
With social sprouts, users can save time and gain greater insight into social media performance. It provides 30 days free trial, and its pricing starts at $99 per month per user. It provides social analytics for Twitter, Instagram, Facebook, and LinkedIn. With sprout, social users can make reports and track growth, reach, engagement, impressions, and more. It is recommendable for all sizes of business. The platform is reliable for publishing and monitoring content across multiple social networks.
The tool is recommendable to track, benchmark, and compare various social media platforms. All data can be stored in one place, which makes it easy to manage things. It is customizable and has pre-made dashboards and hundreds of social media metrics; the users can also build their own metrics. Users can adapt and manage it as per their needs. It includes the features such as exporting, sharing, and reporting. The tool is available for free with limited features, and its pricing starts at $129 per month per user. The tool is suitable for all sizes of enterprises.
The platform is for building a real-time business dashboard. The tool manages the social media accounts by monitoring everything. It has the features such as prebuilt widgets, custom data sources, real-time reports, historical data, data exports, and many more. The tool is available for free, and the minimum price of the plan starts at $29 per month per user. The tool is suitable and effective for all sizes of enterprises.
4. Union Metrics
Union Metrics is a valuable tool to evaluate social media campaigns. It is available for free with limited data and reports on one query at a time. With subscription is allows to monitor all the campaigns and accounts across social media (Twitter, Facebook, and Instagram). The monthly subscription is available for $99 per user.
5. Google Analytics
Google Analytics is the most widely used web analytics that tracks and reports website traffic. Goals may include sales, lead generation, viewing a specific page, or downloading a particular file. It has been upgraded with new features such as smarter insights to identify trends, integration with google ads, data controls, and customer-centric data measurement.
Audiense is a marketing platform for Twitter that can identify Twitter influencers, monitor hashtags, keywords, and research. Users can discover the best time to tweet, integrate with the buffer app and Hootsuite. It provides competitive analysis. It typically has medium and large size enterprises as its users. It supports the English and Spanish language. Its pricing starts from $ 31.15 per month per user.
Likealyzer is a tool to analyze the Facebook page for free. It provides competitive analysis and grades the Facebook page and thus, encourages the users to improve and perform better. It provides reliable and understandable analyzed data in few minutes. It is easy to use. It can only analyze the Facebook page and is not recommendable for other social media platforms. It is free to use.
Keyhole provides tracking for Instagram, Facebook, and Twitter. Its main features are hashtags and keyword analytics, social account analytics, historical data reports, influencer marketing, Facebook, Twitter, and Instagram analytics. It has various price ranges, starting from $149 per month (billed annually) for professionals to $899 per month (billed annually) for agencies. Its free trial is also available for users. It is valuable as it can manage client campaigns with ease, identify and engage leading influencers, keep tabs on the competition, and understands the competitive strategies.
Followerwonk is a valuable tool to grow the social graph. It's a free trial available, and the price for the target is $29 per month per user and for multitasking is $79 per month per user. It allows the users to sort their followers, view social authority rankings, see followers and their locations, maximize time to tweet, know when followers are active, and see what tweets engage. It also provides visualization of lost and gained followers.
10. Rival IQ
Rival IQ analyses the social media accounts and prepares report that gives the users a quick and simple overview of brand's social success. With this, users or marketers can make better decisions. It includes features such as Facebook insights reporting, Twitter mentions tracking, hashtags analysis, scheduled exports, Facebook ads analytics, API access, custom branded reports. Its pricing starts at $299 per month per user. The tool is effective in increasing social engagement to track the competition and discover new content ideas.
Socialbakers is a social media and marketing analytics providing user-friendly and high visual reports. With social bakers the users can monitor their performance and activities and, moreover, can gain insights into social media strategy. The best thing about this tool is that it gives competitive ad insights and data integration. Its pricing starts at $20 per month per user. A free trial is also available.
Tailwind is a valuable tool that gives solutions to the users on social media platforms like Pinterest and Instagram. It has the features such as managing content, auto-publishing, brand tracking, engagement of customers, multi-user collaboration, multi-account management, posts scheduling, monitoring, and multi-account management. Its free trial is available, and pricing starts at $9.99 per month per user. It can also analyze keywords and hashtags and includes invoice billing.
Agorapulse is a tool that manages social media by creating insightful reports and can be integrated with Facebook, Twitter, Instagram, Linked In, and YouTube. Its top features include - comparing pages with competitors, measuring post-performance, scheduling posts, tracking reach, activity tracking, benchmarking, calendar, communication and content management, trend analysis, video support, multi-channel marketing, inbox management, and user management. Its pricing starts at $99 per month per user.